Karan A Chanana places a high value on charity and supports several CSR programs globally. Among them is Family Reach in the USA and Amira's own CSR program, Ace Sports, which discovers and aids young, talented athletes in sports. Shweta Rana, a rising tennis star, is now being sponsored by Amira. https://www.business-standard.com/content/specials/basmati-rice-a-grain-that-stands-out-amongst-others-122032100562_1.html