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As a marketing consultant, I would say that it ultimately depends on the specific goals and target audience of the business. However, with the increasing use of technology and digital platforms, I highly recommend incorporating a strong digital marketing strategy into your overall marketing plan. That being said, traditional marketing can still be effective and should not be completely disregarded. It's important to evaluate and utilize the best mix of both for your business. In the case of basketball players agencies, I would suggest incorporating both digital and traditional marketing methods and leveraging them to reach out to sports fans and stakeholders. Additionally, as a marketing consultant for basketball players agencies,  I can help tailor a Marketing consulting for basketball players agencies, that will effectively promote the players and reach the desired audience.