Before developing an SEO strategy, one must realize that all SEO methods are not ethical. The guidelines provided by Google are constantly updated. Using these guidelines will prevent webmasters from practicing unethical SEO strategies, known in the industry as black hat SEO. The ranking of a website can be boosted through black hat SEO tactics. Content spinners and keyword stuffers use them to spam a website's comment section. This type of ranking is not sustainable. Results are catastrophic.