Social media platforms such as Facebook, Google+, LinkedIn, Twitter, Pinterest, Tumblr, Instagram etc. offer plethora of opportunities to spread brand awareness or promote particular products through different kinds of social media marketing campaigns. These social networking websites are backed by certain social media marketing tools that help to track the results and accordingly alter the social media marketing strategies so as to establish a strong social media presence. To help you navigate that overwhelming world, and start building a brilliant strategy, it helps to have some of your daily, routine tasks automated. This is where social media marketing tools are here to help you.