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Post Info TOPIC: The illusion of participation: the culture of mass 'following' on social media

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The illusion of participation: the culture of mass 'following' on social media

The Canadian economist and philosopher Harold Innis comes to mind as an aid to reflect on Facebooks silent leap from being regarded as social media to having been proved a powerful political media. Its CEO Mark Zuckerberg has quickly apologised, but that cannot be of much use when the outcome of Facebooks involvement in elections has proved to be so vitally naughty as to help smuggle into the highest office in the U.S. a man like Donald Trump. Of course, we will never know what proportion of the credit for this achieving this can be given to Facebook or Cambridge Analytica. Perhaps we need not worry about fair distribution of credits in this case. Assessing the seismic jolt Americas democracy has suffered is more important. And why worry only about American democracy? We too seem to have been rendered vulnerable, and our record of self-correction is not great. In its moment of embarrassment, Facebook has given the entire world a reason to pause and ponder.


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