I first came across your site while looking for an SEO company to help build an efficient SEO campaign for my employer. I was really happy that you guys as good as knocked them back, even though they had considerably deep pockets. Anyway Im an avid reader of your blog and love the work ethics of Hobo.
To enjoy a delicious campaign curry, you need to put ingredients such that the final curry tastes good. You need to take utmost care, not to miss out on any of the ingredients, lest the curry will not taste good. It is important that communications strategies and tactics used by the campaign organizers match the needs and objectives of each phase of the campaign. Starting a communication strategy early lays a groundwork that can be built on as the campaign progresses. Methods and strategies can be in place by the time the campaign has a public launch so the focus and access can easily be shifted to suit a broader audience.